UTM Link Builder — Track Campaigns in Analytics Free
Add UTM parameters to any link so Google Analytics shows exactly which post, ad or email sent the traffic — source, medium and campaign in one link.
UTM Link Builder
Add UTM parameters to any link so Google Analytics shows exactly which post, ad or email sent the traffic.
How to use it
- Paste the destination URL.
- Fill in source (facebook), medium (social) and campaign (launch).
- Tap “Build UTM link” and use it in your post or ad.
Frequently asked questions
What are UTM parameters?
Tags added to a URL (utm_source, utm_medium, utm_campaign) that tell Google Analytics where a visitor came from.
What should I put as source and medium?
Source is where: facebook, google, newsletter. Medium is how: social, cpc, email. Keep the same spellings every time.
Do UTM links hurt SEO?
No — Google ignores UTM parameters for ranking, and canonical tags prevent duplicate-content issues.
Where do I see the results?
In Google Analytics under Acquisition → Traffic acquisition, filtered by source, medium and campaign.
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This tool never downloads other people's Facebook, TikTok or Instagram videos. It works only on files and text you provide. See our official download-your-own-video guide.